Terms of service
Plain English, because that is how we work. Last updated 2 September 2026.
Who these terms are between
FIRSTFLAG LTD, trading as FirstFlag ("we"), registered in England and Wales No. 17437436 with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, and the business that uses the FirstFlag service ("you"). By signing in to the app or receiving a FirstFlag list, you accept these terms on behalf of your business. If a signed order form or pilot letter says something different, the signed document wins.
What the service is
FirstFlag reads the public Companies House register and other public sources, flags UK companies whose filings suggest hiring is coming, verifies each flag against the source record, and delivers those flags through the app and weekly lists, routed to the desks you have agreed with us. Every flag links to the public record it came from.
What it is not
A flag is evidence that a company is likely to hire, not a promise that it will, that it will use an agency, or that it will use yours. We do not guarantee placements, meetings or revenue. Public records can be late, amended or wrong at source, and we pass on what the register says. The judgement about who to contact, and how, stays with you.
Your account and your team
Access is for your business and the people in it whom you authorise. Keep your sign-in details private, tell us if you think they have been compromised, and do not share access outside your business. You are responsible for what is done under your access.
Using the data lawfully
Flags name companies and, where the register names them, their directors. You may use this to approach businesses in the ordinary course of recruitment. You must comply with UK law when you do, including screening numbers against the TPS and CTPS before any cold call and honouring objections. You may not resell, republish, scrape or bulk-export FirstFlag data, or use it to build a competing service.
Fees
Fees are those agreed in writing for your desk or pilot. Monthly fees are invoiced in advance and due within 14 days; any installation fee is invoiced half on signing and half on onboarding unless agreed otherwise. Any placement-linked fee is due when you invoice your own client for that placement. Fees exclude VAT, which is added where it applies.
Exclusivity
Where your signed order form grants exclusivity for a desk and region, every verified flag matching that cell is routed to you alone for as long as the agreement runs. Exclusivity exists only where the signed document says so.
Your data and ours
Outcomes your team records in the app (reached, meeting booked, brief taken, placement and its fee) belong to you. We use them to serve you and, in aggregated form that cannot identify you or your clients, to improve the service. The engine, the app, the flag data and the FirstFlag name belong to us. Personal data is handled as described in our privacy notice.
Ending the agreement
After any minimum term, the agreement runs month to month and either side can end it with 30 days' written notice. Access ends when the agreement ends. Fees already invoiced remain payable, and we will delete your team's account data on request.
Liability
Our total liability to you in any 12-month period is limited to the fees you paid us in that period. Neither of us is liable to the other for indirect loss, lost profit or lost business. Nothing in these terms limits liability for fraud, death or personal injury caused by negligence, or anything else the law does not allow to be limited.
Law and contact
These terms are governed by the law of England and Wales and its courts. Questions about them go to hello@firstflag.co.uk. We will tell you before any change to these terms takes effect.